Rogue is based on edgy/grunge/urban fashion wear that you can find in thrift stores or stores like UO (Urban Outfitters) . This due to the target audience  wanting to venture out and try new broad things.As well as giving fashion advice for cool grungy styles, Rogue supports and boosts the confidence of those who already dress in a bold but fashionable way! who isn't looking for a style change or just to keep up with the latest trends from the style they already have?